Portfolio
PAGE THREE
My career in design and creative leadership has been one supported by my technical knowledge and a desire to understand the platform that design is being applied to, resulting in projects pushing originality and innovation.
Advertising - Connecting with customers
Developing advertising campaigns over the years has required disciplines across design, brand, segmentation and customer experiences.
■ Brand activation
■ A/B Testing
■ Customer Segmentation
■ Creating Engagement
■ Project Budgeting
■ Creative Project Management
Rodda’s Clotted Cream // A Spoonful of Wonderful national campaign focusing on customer moments with the product
Advertising - Promoting Emerging Technologies
Associating advertising with emerging technologies and the experiences audiences might have produced unique challenges.
A nervousness towards interacting with theses technologies needed assurances to be successful, especially in the early days .
■ Development of clear narratives
■ Omnichannel marketing
■ Cross platform design association
■ Brand management
■ Creative innovation
■ Audience testing and segmentation
FORD // promoting promotional material based on emerging technology experiences
Advertising - Communicating medical innovation
CooperSurgical’s IVF campaigns focused on advances in medical products, there benefits to clinicians and the ultimate goal of healthy babies, women and families.
■ Creative campaign ideas & concepts
■ Media strategy & implementation
■ Brand identity, design & naming
■ Brand narrative & creative concepts
■ Brand performance measurement
CooperSurgical // Company Aspirations and product innovation
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