Portfolio
PAGE TWO
My career in design and creative leadership has been one supported by my technical knowledge and a desire to understand the platform that design is being applied to, resulting in projects pushing originality and innovation.
Community, Lifestyles, and Sustainability
Time at The Eden Project, St Austell Brewery and working with the Royal Duchy required design approaches that needed to connect with people and ther lifestyles.. Creative designs brought campaigns to life that made people stop and think about the world around them in connection to their knowledge, experiences, and choices in life.
■ Infographic design
■ Client brand workshops
■ Creative filmography direction
■ Large scale event design planning and fulfilment
■ Media event brand awareness
■ Campaign messaging development
Sexy Green Car Show // Visitor journey, Stand design, Video promotions
Welcome to Eden // Visitor journey and narratives
Eden Magazine // Membership communication
Eden Sessions // Event signage, International promotions,
Eden brand // Campaign branding initiatives
Tribute Ale // Brand association and community events
St Austell Brewery // Event creative management and promotion
St Austell Brewery // Event & Congress presenting
Products, Brands and Promotions
Design and Creative direction whilst at Rodda’s and recently CooperSurgical, required a product brand direction that reached a global audience. As leaders in their industry, graphical innovation, and an expectation of quality lead design output with necessary focus on compliance, process and guidance in application.
■ Application of global registry marks
■ Design sign-off in scientific review and compliance
■ Brand guidelines development
■ Stand design: management to fulfilment
■ Customer experience through print and interactive
■ Corporate level product portfolio design
■ Team management: development and KPIs
■ Promotion of brand and usage to global sales force
■ Design with a scientific understanding
Rodda’s Clotted Cream // Family & Business story narrative
Rodda’s Clotted Cream // Product USP and photography
Rodda’s Clotted Cream // Identity
CooperSurgical // Congress stand Creative Direction
CooperSurgical // Interactive installations and motion displays
CooperSurgical // Virtual online clinic
CooperSurgical // Product 3D Renders
CooperSurgical // event broadcasts
PREVIOUS PAGE:
Game Design & Design Innovation
NEXT PAGE:
Advertising - Connecting with customers